Manja, for the people who manja their pets.
We're a pet-care content hub for Singapore, Malaysia, and Indonesia — built around one editor and translated for the languages most owners around us actually read. Affectionate pet care, written for tropical Asia, in the four languages our region lives in.
Meet Ms Ella Moh, Editor
Ella Moh has loved animals for as long as she can remember — she's been involved in animal and pet protection since her secondary-school days. She studied at NUS Business School, but her heart was always with the strays, the rescues, and the family pets. She started Manja as the project she wished existed when she was a nervous first-time cat owner: honest, caring, well-researched pet information — written with warmth, for the realities of pet life in tropical Asia.
Ella's vision
Ella believes most pet troubles start with two gaps: pets that aren't kept in the right environment, and owners who were never given clear, trustworthy guidance. Manja exists to close both — to help pets live in better environments, and to give owners the knowledge to care for them with confidence.
- Better lives for pets. Care that starts with the animal's environment — the right space, tropical climate, enrichment, and routine for how pets actually live around us.
- Better-informed owners. Plain-language, evidence-based guidance so every owner can look after their pet with confidence, not guesswork.
One day she hopes to build welcoming physical spaces too — but that's a longer story. For now, the work is the writing and the community.
How we edit
- Open with the thing. We lead with what the article is actually about — not a seven-paragraph preamble. Your time matters.
- Cite every number. If we say "30% of indoor cats show stress behaviour," we link the study. If we can't cite it, we don't claim it.
- Translation by humans who live here. AI drafts; every Chinese, Malay, and Indonesian translation is reviewed by a bilingual native speaker who keeps a pet of their own.
Why four languages
Most pet-care writing online assumes a Northern-hemisphere climate, a Western retail context, and an English-only reader. Around us, owners read Bahasa Melayu, Bahasa Indonesia, and Chinese as easily as English — often more comfortably. We ship every article in all four.
What we don't do
- No telemedicine or live veterinary advice. Manja is editorial and community — not a clinical service.
- No storefront, no subscriptions, no ads. We're not selling food, supplements, or anything else.
- No native mobile apps. Mobile-first PWA only.
Partner with us
Manja is small today and growing on purpose — and Ella is looking for partners who care as deeply as she does to help build and run this community. People who write care that's easy to trust, vets who want their expertise to reach thousands of owners, translators who live the languages and keep a pet of their own, community builders who love a good animal story.
This isn't a job posting — it's an invitation to build something together. If it speaks to you, write to [email protected] with a little about yourself and the animals in your life. Let's grow the future of pet care in this region, side by side.
Reach us
Questions, corrections, story tips: [email protected]. Privacy and data: [email protected]. We read everything.